HARO, or Help a Reporter Out, bills itself as "the most popular sourcing service in the English-speaking world," connecting expert sources with more than 50,000 journalists and bloggers. Those numbers make HARO a potential gold mine for PR professionals or experts looking to be quoted in a …
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I have learned all of this the hard way. In one of my most early start-up companies, we were deciding whether or not to buy some Facebook likes or Twitter followers so that we didn't look like a bunch of jabronis. We went forward and thought we were pretty cool with a few thousand "fans." But …
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Most people look at blogging as an insurmountable task. Especially when you write a few blogs, get tired of writing, run out of ideas, and see almost zero results from the hard work you put in to write the blogs. You think to yourself... "How long does it take for blogging to start working and …
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I get this question from prospective clients all the time: How long should my blog posts be? Although there is no one-size-fits-all answer to how long your blog posts should be, the last couple decades of search engine optimization, or SEO, have created some clear targets to aim for. Ultimately, …
"Zapier makes you happier." At least that's what Zapier claims. And it doesn't seem to just be a catchy little rhyme but a pretty spot-on description of the productivity you can experience by using this automation tool. The best part is that teaming up with Zapier can help your app tons of exposure, …
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What do pine trees and great web content have in common? They're both evergreen. But what is evergreen content and why is it called evergreen? On a majestic mountain range, you expect to see more than trees: snow-topped peaks, a lake here and there and maybe a winding road leading up to the summit. …
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