What is A/B testing and how does A/B testing actually work? A/B testing or split testing is a method where you compare two versions of a webpage or landing page against each other. It’s used to determine which of the two performs better. Basically, A/B testing is an experiment when two or more …
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Have you begun to utilize the full potential of social media for your law firm? Many lawyers are often skeptical about the benefits of social media with some fearing that it is all style and no substance. But social media marketing for law firms is a strategy you won't want to …
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We all know that a good business website can bring more leads, facilitate business growth and increase your profits. As a plumber, this will appeal to you! But, when you are busy running your business, what should you prioritize on your plumber website to make it better? Let’s take a look at a …
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Law firms are specialized businesses that typically have trouble when it comes to marketing. This is because they rely on general marketing professionals that might not understand the intricacies of law firms and how they attract new audiences and clients. As a result, you’ll need to establish a …
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People will always need medical services; it’s for this reason that it is considered to be one of the most robust and consistent industries around. Indeed, even though medical practices have and always will be in demand, it’s fair to say that the next couple of decades are going to be especially …
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In the world of copywriting and blogging, many writers get hung up on the question of whether we should be writing for SEO or writing for people. Why not both? Here’s how to write content that delights your reader while ensuring that the key SEO bases are covered, too. Writing for People... is …
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