Meet Rick White
Rick White is the man! The man truly lives in the present and focuses on spreading happiness wherever he goes. He truly believes that serving customers brings the greatest wealth.
Some of his accomplishments include:
- Founding 3 companies that he exited at just over $3.6 billion
- Won Ernst and Young Entrepreneur of the Year
- Won Morgan Stanley’s Master Entrepreneur
- AIGA Top 50 Brand Maker
- Won a Grammy and was nominated for an Academy award twice!
- Has a mug for the Worlds Greatest Dad but is still trying to earn that one!
If you are looking for business people to look up to, you might want to check out the profile of Rick White of Fusion-io. With partnerships across many businesses and sectors, including a well-known and high-profile one with Apple co-founder Steve Wozniak, Rick White is a great lesson in how to set up your own successful business, especially if you are thinking of doing so in the technology industry and related sectors. Let’s take a look at some of his successes, and analyze what might have helped to make them quite so successful.
Who Is Rick White?
But first of all, let’s look into the man himself a little. If you are wondering who Rick White is, you are going to pinch yourself soon enough. He is the chief marketing officer and co-founder of Fusion-io, a computer hardware and software company that began life in 2005. He has also been involved in a range of other projects, many of a similar kind to the Fusion-io company, and he is generally regarded as a hugely successful individual in the world of technology corporations.
Although he has since resigned from Fusion-io, and the company itself was subsequently bought out by SanDisk, his name has lived on in that part of history as one to watch out for. Let’s look into some of his successes in detail, starting with his partnership with Apple co-founded Steve Wozniak – which ultimately led to the creation of the Fusion-io business in the first place.
Fusion-io began life in 2005 as a company producing hardware and software systems, being marketed for a wide range of applications such as databases and big data. One of the top successes of this company was arguably the ioDrive, which at the time was considered to be one of the fastest storage devices anywhere in the world. The company was founded by Rick White and David Flynn, and based near Salt Lake City.
Later on, the company would hire Apple co-founder Steve Wozniak as chief scientist, at a time when the business was a top 100 company in America. With investments from a wide range of different places such as Samsung and New Enterprise Associates, Fusion-io soon had plenty of traction to get off the ground running, up to the point where in 2010 the Wall Street Journal named the company the second most promising information technology company in the world. It’s hardly surprising that so many investors saw fit to invest in this business model.
Fusion-io had many successes, but Rick White did not stay there for the entire length of the business. He and the other co-founder David Flynn left in May of 2013, with the company then later being sold on to SanDisk the following year. All in all, it was one of the most exciting and unique times in the world of information technology businesses, and one of the most respected companies of its kind to exist.
Looking back at what Fusion-io did, it is easy to see why it has developed such a strong legacy on the whole. The company very quickly became a respected pioneer in flash storage cards, generally for use inside servers. This is a technology that many other people and businesses have since embraced, so in that sense Fusion-io was something of a pioneer for sure. The company had some very high profile clients among its accounts, notably Facebook and Apple.
Of course, Fusion-io is only one of Rick White’s many ventures, albeit one of the most significant. After Fusion-io came Primary Data, a new business again set up by the duo of Rick White and David Flynn. This company received around $50m of funding in a very short space of time, and got to work on creating next generation data virtualization and mobility technologies. Their goal was to ‘manage how information is stored and shared globally’. Rick White became the chief marketing office of Primary Data, which as a company was ultimately worth something in the region of $200 million.
With the goal of promoting data transfer between large separate storage silos, it looked a very promising path indeed, with a similar kind of focus to Fusion-io, showing once again exactly where Rick White’s skills and passions lie. With all that in place, who knows exactly what Rick White will be up to next, but we can certainly expect it to be something original and captivating, and almost certainly a much-needed new addition to the information technology industry.