You need to hire a content writer because you know that content marketing is the future. But... how do you figure out how to hire a content writer that doesn't suck? The great thing about finding a writer is that you can know for sure whether someone is good before actually hiring them. It's …
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If a decent writer is willing to go out and read the top 5 content marketing books, and then implement those strategies, that person would have a solid career for the next 40 years. Content marketing is here to stay, and it is the driver of the all important inbound lead. Plain and simple... read …
(Note: Jonathan is a third-year student at the University of California Riverside. He just finished an internship with our sister company, Lemonade Stand. He wrote this post about how to market software to millennials based on his experience pitching Yalla on campus.) I still remember building my …
[Editor’s note: Amanda recently graduated from Cal State University San Bernardino. She just finished an internship with our sister company, Lemonade Stand.] Marketing a startup is hard. It can feel almost impossible to cut through all the noise on social media - especially when it feels like …
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I've been subscribing to a lot of marketing blogs lately. Exciting life, right? But this is important research - a professor once told me the best way to become a better writer is to read, and he was absolutely right. You need to soak in everything written about a topic to write about it …
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Check out the Yalla Keyword Generator, which builds lists for Google AdWords and SEO. Supports broad, phrase, exact and negative matches. Chris is a patient guy. Our all-around fixer handles everything from client relations to web design to AdWords campaigns. He’s also managed to find time to …
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