Should I spend the money to hire a content marketing team or an outbound sales team? I've asked that question many times over the last couple years when trying to increase sales. We don't have the money to invest in both, but we know we've got to do something to build up our funnel of leads. I've …
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You need to hire a content writer because you know that content marketing is the future. But... how do you figure out how to hire a content writer that doesn't suck? The great thing about finding a writer is that you can know for sure whether someone is good before actually hiring them. It's …
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(Note: Jonathan is a third-year student at the University of California Riverside. He just finished an internship with our sister company, Lemonade Stand. He wrote this post about how to market software to millennials based on his experience pitching Yalla on campus.) I still remember building my …
[Editor’s note: Amanda recently graduated from Cal State University San Bernardino. She just finished an internship with our sister company, Lemonade Stand.] Marketing a startup is hard. It can feel almost impossible to cut through all the noise on social media - especially when it feels like …
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Marketing - for your new startup, your small business or your established brand - is a pretty big deal. I don’t just say that because I’m the founder of an internet marketing company. I say it because without marketing (even if it’s just word of mouth), you’re going to end up selling your product or …
Continue Reading about If You Want To Become A Chief Marketing Officer, Read This Book…
I’ve been reading “Burn Your Portfolio,” a book full of business and life advice for designers. Mike Janda, the author, worked as a creative director at Fox before founding (and later selling) the creative agency Riser. Janda compresses his wisdom into short sections of a page or two each, which …
Continue Reading about 5 Incredibly Useful Tips from a Design Genius That Will Change Your Career
