We’re an agency. We never thought we’d need to use landing page builders. We have web designers that can custom build sites, landing pages, and satisfy almost any sort of development needs a company might have. BUT… as we found, we also have internet marketers who need to get stuff done without waiting on the timeline of a web designer.
Having the right landing page is one of the most important things to get right when it comes to a website’s conversion success. Our marketers know that. But building one from scratch, or on the timeline of a designer that is buried with other work, could mean the difference between a client leaving or staying. So… sometimes, when we need to get some landing pages done quick style, we turn to a landing page builder. There are several good landing page builders out there, but the best one we’ve found is called Instapage. And trust us… we’ve tried them all. 🤬
Landing page builders vary drastically, with some being pretty basic and others being massively complex. Some of the most popular ones include Instapage, Unbounce, Optimize Press, Pagewiz, Wishpond, Leadpages and others.
If you’re trying to choose, I’ll leave a few details on some of those builders right here. But before I go too far into the other builders and waste your time, let me tell you what we like about Instapage and why we chose it over all of the other builders.
Why We Chose Instapage
Honestly, at the time we moved over to Instapage, we were using Lead Pages. We hadn’t gotten too far into it when we realized that too many things were restrictive and templated. We wanted the freedom to design a landing page as if we were working inside of Photoshop. We wanted the ability to start with a blank canvas and move things around with the drag of a mouse. We found that inside of Instapage. But we also benefitted from the well-made templates that were available to us as well. We found their web designed templates to be far superior to any of the other builders. They had a blend of class, style, and perfectly crafted CTA’s or Calls-To-Actions.
In order to fulfill the need our account managers were having for landing page design, we would have needed to hire another 4-5 designers just to keep up. That’s a big labor cost, not to mention that we couldn’t find enough designers to hire quick enough. We needed the designers that we did have in-house to focus on bigger projects and not building a bunch of A/B testing pages based on campaign performance.
We found such success using Instapage that they flew their entire film crew down to our Southern California offices to document our success and get some feedback as well. You can see a portion of that video, as well as their case study on the Instapage site. If you don’t want to leave the page, you can see some of the video below:
We know that everyone has preferences and wants choices, so we’re going to list a few of other options in case you’d like to explore. We’re not going to go into great detail, because honestly, we don’t know the other platforms very well. We’ve adopted Instapage completely as a supplemental web design assistant to our marketers.
Wishpond appeals to people because it’s easy to use and allows them to get a landing page up quickly. It does offer customization options as well, including images, videos, and maps. Clients may find editing text somewhat difficult in this system since navigation to and from this feature requires some time and effort. Wishpond prices begin at $44 per month.
Pagewiz is a popular choice as well. Pagewiz offers features that simplify the building process. It also allows the client to send “captured” emails to several places, which improves their marketing campaigns. Users are able to use widgets to customize their page. In addition, Pagewiz offers A/B testing and real-time analytics. The cost begins at a low $29 per month.
Optimize Press is an established service that allows users to create landing pages, as well as develop other sites. It’s a WordPress plugin and/or theme and offers a number of features, including templates and autosave. Some critics find that their style editor feature is lacking because it isn’t live and users have to make changes while “blind.” Clients may also struggle with margins and the lack of an undo or redo button.
Leadpages was always known as a landing page software that excelled at A/B testing, analytics, and form creation. Users find it a “middle ground” choice, one that gives users good basic tools. It does not offer the number of templates that Instapage does, and it lacks that program’s ease of customization.
The Unbounce name comes from the service’s ability to keep people from “bouncing” off a landing page and going elsewhere. They provide a number of templates that are customizable so clients can get a unique look without starting from scratch. Unbounce has a solid name in the industry, but they charge more than many other comparable landing page building sites. Their utmost tier begins at $499 per month.
More Details on Instapage
Instapage offers a number of benefits that most landing page services do not. For instance, the Instablocks feature allows users to choose predesigned templates, including headers, footers and testimonials. They can also choose to design their own if they prefer, using over 5,000 fonts and 33 million images to create the perfect page for their site.
Instapage creates mobile-responsive pages, ensuring that mobile device users get the full effect of the landing page. Designers will also be able to use the image manager, pager version history, and thank you and confirmation pages.
Instapage is moderately priced, with fees beginning at $69 per month. You may pay more for the service than for some others, but the number of features it offers makes the price more than worth it.
Just our opinion… and if it helps you save some time, then we’re stoked!