We all know that a good business website can bring more leads, facilitate business growth and increase your profits. As a plumber, this will appeal to you! But, when you are busy running your business, what should you prioritize on your plumber website to make it better?
Let’s take a look at a few high ranking sites now and see what they are doing well and where you might be able to achieve something better.
This site is the top result for the keyword ‘plumber’, not including a few comparison sites.
As you can see, the home page is clean, easy to navigate and descriptive. The phone number is clearly presented at the top so customers can get in touch straight away. It is also worth noting that the image is branded and professional looking.
The keywords for this site are also repeated frequently so that it is clear what the services are and find further information. This is an essential part of good website design as it allows your customers to find out more without having to search for the information they are looking for.
Scrolling down the homepage, visitors can see the accolades Mr. Plumber has and view their latest reviews. This is a smart move as it gives Mr. Plumber further credibility.
The blog on this site also serves a dual function. Each post offers helpful tips on a variety of plumbing topics so that visitors can see Mr. Plumber is a knowledgeable company and an expert in the field. The hidden function of the blog is to increase the number of keywords on the site and provide more entrance points for visitors.
An interesting additional page on the website is simply titled ‘savings’. This page offers instant access to a wide variety of offers so that customers can see how they can save. As a marketing technique, this is very smart because all customers are looking for a good deal and are more likely to buy if they feel that they have saved.
This site is the second result for the keyword ‘plumber’, not including a few comparison sites.
As you can see, once again the picture is branded and the menu bar makes navigation around the site really easy. However, compared to the clean design above, this website feels quite cluttered and it isn’t completely clear where the designer wants the eye to go.
Putting a contact form on the page is a good idea as this makes getting in touch via the website even easier. However, there are also other options at the top of the site, including a phone number and Facebook page.
Moving down the homepage, further information is offered and a list of services is bullet-pointed. To make this better, the services could have been linked to the relevant pages. However, broader categories are listed below with links.
Unlike Mr. Plumber, this page also includes a list of locations and a map so that visitors can see whether their location is covered. This also means that Google can rank the page according to location as well as other keywords.
This site is the third result for the keyword ‘plumber’, not including a few comparison sites.
Taking a slightly different approach, Mr. Rooter Plumbing offers far more descriptive text and fewer images. A text-heavy home page might appeal to a visitor looking for instant information and will present more opportunities for inserting relevant keywords. However, so much text may put some customers off as it is not as easy to scan for relevant information, especially when there are relatively few headings to split up the text.
Putting a list of linked services all the way down the side of the page is a great idea. This gives the reader an easier way to access information and, with so many pages, the site can be optimized for numerous specific keywords.
Unlike the other 2 pages, Mr. Rooter doesn’t show any customer reviews, though there is a list of reasons to choose the company. There is a page for customer reviews under the ‘Why Us?’ tab but this has been neglected since 2017. A good way to improve this would be to ask every customer to leave a review as soon as a job is completed so that you can consistently update your site.
All these websites have things in common but each is tailored to its own audience. Understanding what makes a good website and what your customers expect from you is the balance you need to achieve.