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One of the biggest fails of my business career was choosing a name for our application, throwing all kinds of time and money into building a brand around that name and then operating long enough to acquire some good clients only to be told by a trademark attorney that we'd be in all kinds of doo doo …
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It's not easy to succeed in the business world. There are a lot of smart people to compete with in almost every industry you might choose to go into. But over the years, I've noticed one attribute that almost always leads people to eventual success. I've also noticed that the people in possession of …
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It is very unlikely that anyone is ever going to call you from Google. Google doesn’t just call you and offer to market your business. But… it is very likely that you’ll be called by one of these scumbag sales guys that will knowingly lie to you and tell you that they’re from Google. It’s almost …
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The term internet marketing is often abused by people to denote a mysterious form of marketing that somehow generates unfathomable leads… sometimes for free! The truth is that internet marketing is a legitimate lead generation strategy that, like traditional marketing, can take a lot of time, …
Search engine optimization is one of those terms that gets thrown around a lot, but no one really knows what it is. It’s kind of like light… or electricity. Everyone knows its there and that it is important to them but the details are mysterious. Some companies like it this way. Then they can use …
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I’ve been working with web designers and developers for about 8 years now. In all of those years, there’s probably one thing that irritates them above anything else. Just three little innocent words. Every seasoned designer has heard them. But let me set the stage for how those words normally come …
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