Get Acquainted With Jeff Harmon
We’re so excited for you to meet Jeff Harmon and to learn from his Lemonade Stand Story! The podcast below with Jeff is just absolute gold. There’s no other way to put it. List below to find out why.
Who is Jeff Harmon?
Jeff Harmon is a business and advertising professional who has a knack for turning taboo subjects into relatable and viral material.
His business endeavors started at the early age of 12 when he decided he wanted to attend a local private school instead of a public school. He has eight siblings, so he knew the cost of the tuition was going to be the biggest drawback. He lived in Idaho on a potato farm, so he devised a business plan to overcome this obstacle: sell their potatoes in Utah.
He loaded the family car with all the potatoes it could fit, wrote a sales pitch, and got his dad to agree to drive him to Utah. Once in Utah, he was faced with making his very first sales pitch all on his own. He started by reading the sales pitch verbatim but was able to gain confidence as he continued. By the end of that day, he had earned over $100 towards his tuition costs.
From his humble beginnings selling potatoes out of the family car, he has learned how to market and sell a wide range of products both for himself and for others.
The Harmon Brothers
Jeff Harmon is one of the founders of The Harmon Brothers, which is made up of Jeff Harmon and three of his brothers. They create video ads for clients that have been viewed over 1.4 billion times and that have sales revenue climbing over $350 million.
They have worked with many major brands, including Poo-Pourri, Fiber Fix, Squatty Potty, Chatbooks, and Purple. They take their job seriously and immerse themselves in the products they promote to make sure their ads are real and informative. They also add a comedic spin on their ads which makes them popular on the internet.
One of their most well-known advertisements was with the Squatty Potty. This was a difficult product for anyone to market as it is a stool that sits at the bottom of the toilet, which is used to elevate your feet and make going to the bathroom easier.
Previous advertising strategies had failed, so the company hired The Harmon Brothers to give it a shot. They turned the ad into a long YouTube video with the star of the ad being an animated unicorn whose bodily functions create rainbow ice cream.
Somehow, transporting the talk of bodily functions to a fantasy land is what the public wanted, and the ad has well over 100 million views on YouTube. They have done similar things with Poo-Pourri, which is a spray to use before going to the bathroom to eliminate odors. Ads for natural deodorant and bad breath reducing tongue scrapers show what a knack these brothers have for turning gross or taboo hygiene subjects into advertising gold.
They have a podcast and Harmon Brothers University, which helps people take their basic advertising techniques and apply them to their own business. You can also sign up for an email list to get weekly insights about business, marketing, and a dose of humor.
Background On VidAngel
The Harmon Brothers are also the creators of VidAngel, which is a streaming service that allows the user to filter out undesirable content from movies and TV shows. Creating an account gives you access to some movies and shows, and then you can set the filters for what you want to see and what you would like removed.
Filters include taking out things like strong language, nudity, and graphic violence. These settings are all customizable, so it gives the user complete control over which words they want to hear and what level of violence or sexuality they are comfortable viewing with their families.
There was some controversy and lawsuits over copyright law infringement a few years ago. VidAngel was found to be violating some copyright laws and was ordered to pay fines as retribution. Their policies and procedures have now been updated to ensure all laws are being followed, and the filtering services can still be accessed for a limited number of movies and TV shows.
What Is Drybar Comedy
The Harmon Brothers also started creating their own original content in 2017 called Drybar Comedy. These videos are performed by lesser-known comedians and offer clean humor that is appropriate for the whole family. While these videos may be clean humor, they are far from boring. It started as a small series of stand-up routines but has since grown to include a large YouTube following and even has toured across the United States.