Digital Marketing Pricing
One of the most frequent questions that we get over at Lemonade Stand is, how much will all of this marketing mumbo jumbo cost me?
So, how much does digital marketing cost? Or at least, how much should it cost?
Digital marketing pricing is kind of an animal as it is for a very customized product with a lot of variables that can affect the overall cost. The point of the below articles is to help you understand what some of those variables are that might increase or decrease the cost of service and then provide an estimate/range for at least a base cost you might be able to expect when looking at each individual service offered by digital marketing agencies.
Digital marketing is custom quoted per the needs of each individual client, so none of the prices mentioned in here will be absolutely concrete; however, they should give you at least an idea of what pricing will look like, and then you can adjust that price depending on which factors that are discussed align with your business. Taking that all into consideration, you should be able to get something put together of what you’ll end up paying for the marketing that you need, but you still need to have a custom quote made for you with the agency that you choose to go with. Please reach out to us if you have any questions or need any assistance in understanding this!
I am going to break this down service by service over the course of a few articles. All of these services can be mixed and matched based on what your needs are, but you can use this as a starting point to build out what a perfect marketing package would look like for your business!
One thing to take note of is that I will be looking at this from the perspective of an ongoing, monthly expense – not a one-time, fix-all marketing solution. Good marketing takes time.
Paid-Search Marketing (PPC)