I hear people say all the time, "Do you what you love" or "Find your passion" when starting a career. I mean... that's sweet and all... but... why? First of all, it seems to put unrealistic expectations on the realities of work. Let's be honest, y'all... work can be... work. In every job, …
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A few years ago, Lemonade Stand's Founder, Greg Trimble, walked into my office and asked me, "Why did you start your message 'Good question' in your reply to the client's last email?" I pause and think... "Wait... did I miss something? Was it not a good question? Did I not follow up with a bunch …
Continue Reading about Creating an amazing customer experience starts with your communication
Someone asked me the other day, “What is the most important question you can ask a new client?” My answer was, “How is the weather?” Here’s why… Asking a simple question on a Zoom meeting that has nothing to do with business and everything to do with getting to know even just a little bit …
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Telling someone on your team that they did a "good job" is meaningless. Do you want to know why? I believe the answer is in found in criticism. You see… encouragement is often generalized while criticism is ALWAYS specific. You've experienced this when you've been criticized. "He's …
Continue Reading about Telling someone on your team “Good Job!” is meaningless
Are you running or paying an agency to run a Google Ad campaign that just doesn't seem to be working? Well, you're not alone... Google Ads are hard... they're expensive... and everyone is doing them so there's a lot of competition. In fact, so many companies run Google Ads now that Google made …
Continue Reading about 10 Ways to Figure Out Why Your Google Ads Aren’t Working
Can you identify how many pieces of Google swag, merch, and mentions are in this photo? Tweet us your best guess by March 23rd and 10 random winners will get a case of premium lemonade! Click the photo below for the high-res version... …
