Email marketing is consistently rated among the top ways to reach your audience, even above social media. After all, 93 percent of consumers use email regularly, compared to the 79 percent who are on Facebook and other social networks. So instead of focusing only on growing your social media audience, you should put more emphasis on growing your email subscriber list. And don’t even think about buying subscribers. You need people who may actually be interested in your products or services. Otherwise, you’re wasting time and money marketing to people who will never make a purchase. That’s why you should consider these 5 ways to grow your email subscriber list organically.
1. Make It Easy to Sign Up
If the process is unappealing or too complicated, people won’t subscribe. So make sure your website has a simple, short sign-up form. Consider dressing it up with a small image, such as your logo, next to it so it catches the eye of your audience. Then add a link to the sign-up form in your email signature and on any social media pages your business has.
2. Give People a Good Reason to Subscribe
It’s important to let people know what they’ll get for signing up with you. For example, post an e-book or white paper with information they want. Then request an email address so they can download it. You can also advertise a free gift or coupon code for anyone who signs up for your email subscriber list. Make sure they know they’ll continue to receive valuable information once they sign up, as you should be sending email newsletters with high-quality content, such as tips or information on events and promotions.
3. Target Your Audience With Personalized Content
Don’t send the same content to everyone who signs up. Instead, personalize it to fit certain segments of your audience. So when you send emails inviting people to sign up, consider sending different content depending on their region, age or even interests. The more relevant the content is, the more likely it will catch their attention and entice them to sign up to see more.
4. Spread the Word on Social Media
You don’t have to forget social media entirely as you work on building up your subscriber lists. In fact, you can use it to your advantage. If you’re offering a free gift, coupon code or white paper for new subscribers, you can advertise your offer on social media. Even if you’re not making any special offers, you can occasionally put up links to your sign-up form on Facebook, Twitter, Instagram and other social networks to get free exposure for it.
5. Use Software to Get More Subscribers
There are numerous ways to use technology to your advantage when building up your subscriber lists. Just one involves using software that is known for helping with this marketing task. For example, OptinMonster makes it easy to create visually appealing opt-in forms that get conversions. This software can also help you segment your audience. Another popular software for email marketing is MailChimp, which offers email templates, email automation and help getting email delivered to the right audience. These are just a couple of the top email marketing software options, so you can rest assured there’s lots of assistance available when you need it.
Considering that email has long had the best ROI of the most common marketing tactics, it makes sense to put some effort into growing your subscriber lists. Using these tips to get started should put you on your way to email marketing success!